Office of / Department of conversation / File no. 011
Episode 11 · Dec 10, 2025 · 60 min
Adam & Ryan Goldston
No Sleep, Big Risks & Getting Banned by the NBA
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1:00:02
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On the recordEpisode 11
The gist
Adam and Ryan Goldston are mirror-image twins, former USC D1 athletes, and the co-founders of APL (Athletic Propulsion Labs) — the luxury-performance sneaker brand whose very first product was banned by the NBA for giving players “an undue competitive advantage.” In this episode, Yale sits down with the brothers behind the brand to talk about obsession, category creation, brotherhood, and what it takes to quietly build a dynastic company from a 60-square-foot office to dreamy, gallery-like flagships in LA and SoHo.
Office of / Department of further listening
